What Other Labels Could Learn From Smart Glamour’s ‘All Bodies Are Good Bodies’ Campaign.
Are we all good and settled on the whole body image campaign debate yet? Nope, certainly not. For many decades we’ve seen one type of woman that was deemed beautiful, successful and the definition of happiness. Generally she is a size zero, fair skin, and appears in the majority of advertising and fashion/beauty campaigns. Over the past few years there has been a considerable shift toward being more inclusive and accepting of plus size women, as is evident by the huge popularity of certain plus size models and even plus size fashion bloggers.
But have we just swung the pendulum 180 degrees in the opposite direction? The only problem with the influx of plus size campaigns is that they sometimes claim to be “all-inclusive” and body positive, as opposed to brands like Victoria’s Secret.
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