What other labels could learn from the ‘All Bodies Are Good Bodies’ campaign

What other labels could learn from the ‘All Bodies Are Good Bodies’ campaign

What Other Labels Could Learn From Smart Glamour’s ‘All Bodies Are Good Bodies’ Campaign.

Are we all good and settled on the whole body image campaign debate yet? Nope, certainly not. For many decades we’ve seen one type of woman that was deemed beautiful, successful and the definition of happiness. Generally she is a size zero, fair skin, and appears in the majority of advertising and fashion/beauty campaigns. Over the past few years there has been a considerable shift toward being more inclusive and accepting of plus size women, as is evident by the huge popularity of certain plus size models and even plus size fashion bloggers.

But have we just swung the pendulum 180 degrees in the opposite direction? The only problem with the influx of plus size campaigns is that they sometimes claim to be “all-inclusive” and body positive, as opposed to brands like Victoria’s Secret.

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by
Kurven Koeniginnen

Kurven Koeniginnen

Administrator

Kurven Königinnen möchte eine positive Lebenseinstellung vermitteln und andere kurvige Frauen motivieren, mit Humor und innerer Leichtigkeit durchs Leben zu gehen.
Kurvy Kweens want to convey a positive attitude and motivate other curvy women to go through life with humor and inner ease.
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What other labels could learn from the ‘All Bodies Are Good Bodies’ campaign was last modified: May 5th, 2015 by Kurven Koeniginnen

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