It should come as no surprise that retailers and designers this day in age garner a lot of inspiration from fashion bloggers. Whether manifested in blogger collections, bloggers as models or bloggers as brand ambassadors, the popularity of self-made fashion icons is undeniable. Even though some argue that fashion blogs are dying due to a lack of novelty, Instagram and the perceived narcissism involved in shooting personal outfit photos, it’s difficult to believe that they’re going anywhere, anytime soon. And one brand that’s always recognized the importance in the customer-retailer relationship is Scarlett & Jo, sold exclusively at plus-size retailer Evans.
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