Britain’s leading modelling agency, Models 1, joins campaign to end ‘plus-size’ label

A call for fashion to drop the term ‘plus-size’ has started to attract the desired attention, as Britain’s leading modelling agency – and the biggest in Europe – Models 1 have shown their support.

After the initial campaign was ignited back in February by Australian model Stefania Ferrario and television host Ajay Rochester, who describe the term as “damaging” and “misleading”, the fashion world has kept remarkably quiet.

Since then Models 1 have affiliated themselves with the campaign, as four of their models initiated an idea to commission a shoot in order to highlight and support diversity. The shoot features themselves in their most true and natural form, being shot without any retouching or air brushing.

Kurven Koeniginnen

Kurven Koeniginnen


Kurven Königinnen möchte eine positive Lebenseinstellung vermitteln und andere kurvige Frauen motivieren, mit Humor und innerer Leichtigkeit durchs Leben zu gehen.
Kurvy Kweens want to convey a positive attitude and motivate other curvy women to go through life with humor and inner ease.
Du findest mich auch hier / You can also find me here:
#DropThePlus was last modified: April 10th, 2015 by Kurven Koeniginnen

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